{"id":3365,"date":"2025-05-17T21:31:47","date_gmt":"2025-05-17T18:01:47","guid":{"rendered":"https:\/\/mymodaam.com\/mag\/?p=3365"},"modified":"2025-05-17T21:31:47","modified_gmt":"2025-05-17T18:01:47","slug":"%d8%b1%d8%a7%d8%b2%d9%87%d8%a7%db%8c-%d8%a8%d9%88%db%8c-%d9%82%d9%87%d9%88%d9%87-%d8%a7%d8%b2-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d8%ad%d8%a7%d9%81%d8%b8%d9%87-%d9%88-%da%a9%d8%a7%d9%87%d8%b4-%d8%a7%d8%b3","status":"publish","type":"post","link":"https:\/\/mymodaam.com\/mag\/%d8%b1%d8%a7%d8%b2%d9%87%d8%a7%db%8c-%d8%a8%d9%88%db%8c-%d9%82%d9%87%d9%88%d9%87-%d8%a7%d8%b2-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d8%ad%d8%a7%d9%81%d8%b8%d9%87-%d9%88-%da%a9%d8%a7%d9%87%d8%b4-%d8%a7%d8%b3\/","title":{"rendered":"\u0631\u0627\u0632\u0647\u0627\u06cc \u0628\u0648\u06cc \u0642\u0647\u0648\u0647: \u0627\u0632 \u0628\u0647\u0628\u0648\u062f \u062d\u0627\u0641\u0638\u0647  \u0648 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633 \u062a\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 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\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0633\u0637\u062d \u0647\u0648\u0631\u0645\u0648\u0646\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0633 \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u067e\u0631 \u0627\u0633\u062a\u0631\u0633 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u06cc\u06a9 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0627\u0636\u0637\u0631\u0627\u0628 \u0648 \u0628\u0647\u0628\u0648\u062f \u062d\u0627\u0644\u062a \u0631\u0648\u062d\u06cc \u06a9\u0645\u06a9 \u06a9\u0646\u062f (Bach et al., 2012).<\/p>\n<p>\u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0644\u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062d\u0633 \u0647\u0648\u0634\u06cc\u0627\u0631\u06cc \u0648 \u0627\u0646\u0631\u0698\u06cc\u00a0 \u0631\u0627 \u0646\u06cc\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0646\u0631\u0698\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0641\u0631\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0627\u0633\u062a\u0631\u0633\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0628\u0647\u062a\u0631 \u0645\u0642\u0627\u0628\u0644\u0647 \u06a9\u0646\u062f. \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0646\u0627\u062e\u062a\u06cc \u06a9\u0645\u06a9 \u06a9\u0646\u062f\u060c \u06a9\u0647 \u0627\u06cc\u0646 \u0646\u06cc\u0632 \u0628\u0647 \u0646\u0648\u0628\u0647 \u062e\u0648\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633 \u0645\u0646\u062c\u0631 \u0634\u0648\u062f. \u0648\u0642\u062a\u06cc \u0641\u0631\u062f \u0627\u062d\u0633\u0627\u0633 \u0627\u0646\u0631\u0698\u06cc \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0628\u0647\u062a\u0631\u00a0 \u0645\u0648\u0627\u062c\u0647 \u0634\u0648\u062f (K\u00f6ster et al., 2015).<\/p>\n<h3><\/h3>\n<h3 data-start=\"2970\" data-end=\"3009\">\u06f2. \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u0648 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631<\/h3>\n<p class=\"\" data-start=\"3011\" data-end=\"3159\">\u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u0645\u06a9\u0627\u0646\u200c\u0647\u0627\u06cc \u0646\u0635\u0628 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc <a href=\"http:\/\/www.mymodaam.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #33cccc;\">\u0648\u0646\u062f\u06cc\u0646\u06af \u0645\u062f\u0627\u0645<\/span><\/a>\u060c \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc\u060c \u0627\u0632 \u062f\u0641\u0627\u062a\u0631 \u06a9\u0648\u0686\u06a9 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0627\u0633\u062a. \u062f\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062f\u0641\u0627\u062a\u0631\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0648 \u0641\u0636\u0627\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc\u060c \u0646\u0635\u0628 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0648\u0646\u062f\u06cc\u0646\u06af \u0642\u0647\u0648\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0631\u0648\u0634\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0633\u0631\u06cc\u0639 \u0628\u0647 \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc \u062a\u0627\u0632\u0647 \u0648 \u06af\u0631\u0645 \u062a\u0644\u0642\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0645\u0627 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u062c\u062f\u06cc\u062f \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 <strong data-start=\"561\" data-end=\"679\">\u062d\u062a\u06cc \u0642\u0628\u0644 \u0627\u0632 \u0646\u0648\u0634\u06cc\u062f\u0646 \u0642\u0647\u0648\u0647\u060c \u062a\u0646\u0647\u0627 \u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0631\u0627\u06cc\u062d\u0647 \u0622\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0647\u0648\u0634\u06cc\u0627\u0631\u06cc\u060c \u062a\u0645\u0631\u06a9\u0632 \u0648 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u062f\u0631 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u0634\u0648\u062f<\/strong>. \u0627\u06cc\u0646 \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 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data-start=\"3188\" data-end=\"3211\">\n<p class=\"\" data-start=\"3190\" data-end=\"3211\">\u062a\u0645\u0631\u06a9\u0632 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f<\/p>\n<\/li>\n<li class=\"\" data-start=\"3212\" data-end=\"3245\">\n<p class=\"\" data-start=\"3214\" data-end=\"3245\">\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f<\/p>\n<\/li>\n<li class=\"\" data-start=\"3246\" data-end=\"3274\">\n<p class=\"\" data-start=\"3248\" data-end=\"3274\">\u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u062a\u06cc\u0645\u06cc \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u062f<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"text-align: center;\" data-start=\"3276\" data-end=\"3517\"><span style=\"color: #33cccc;\">\u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062f\u0627\u0645 \u0628\u0647 \u062f\u0644\u06cc\u0644 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\u0642\u0647\u0648\u0647 \u0646\u0646\u0648\u0634\u0646\u062f!<\/span><\/p>\n<h3>\u06f3. \u062a\u0642\u0648\u06cc\u062a \u062d\u0627\u0641\u0638\u0647 \u0648 \u062a\u0645\u0631\u06a9\u0632<\/h3>\n<p>\u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0631 \u062e\u0644\u0642 \u0648 \u062e\u0648 \u062a\u0623\u062b\u06cc\u0631 \u0645\u062b\u0628\u062a \u062f\u0627\u0631\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0642\u0648\u06cc\u062a \u062d\u0627\u0641\u0638\u0647 \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0646\u06cc\u0632 \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0646\u0627\u062e\u062a\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f \u0648 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0648\u062c\u0647 \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0634\u0648\u062f.<\/p>\n<p>\u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0627\u06cc\u0646\u062f \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0627\u06cc \u062f\u0627\u0646\u0634\u200c\u0622\u0645\u0648\u0632\u0627\u0646 \u0648 \u062f\u0627\u0646\u0634\u062c\u0648\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u062d\u0627\u0644 \u0622\u0645\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0627\u0645\u062a\u062d\u0627\u0646\u0627\u062a \u0647\u0633\u062a\u0646\u062f\u060c \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f. \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0628\u0647\u062a\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u062d\u0635\u06cc\u0644\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f.<\/p>\n<p class=\"\" data-start=\"1940\" data-end=\"2265\">\u0645\u0637\u0627\u0644\u0639\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u062a\u0648\u0633\u0637 <strong data-start=\"1970\" data-end=\"1985\">Jung et al.<\/strong> \u062f\u0631 <em data-start=\"1989\" data-end=\"2026\">Journal of Environmental Psychology<\/em> \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0627\u0633\u062a\u0646\u0634\u0627\u0642 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062d\u0644 \u0645\u0633\u0626\u0644\u0647 \u062f\u0631 \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0645\u0639\u0631\u0636 \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0631 \u0622\u0632\u0645\u0648\u0646\u200c\u0647\u0627\u06cc \u0631\u06cc\u0627\u0636\u06cc \u062f\u0627\u0634\u062a\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0627\u0641\u062a\u0647 \u062d\u0627\u06a9\u06cc \u0627\u0632 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0648\u0627\u0646\u06cc \u0645\u062b\u0628\u062a \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u0628\u0631 <strong data-start=\"2238\" data-end=\"2260\">\u0634\u0646\u0627\u062e\u062a \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0630\u0647\u0646\u06cc<\/strong> \u0627\u0633\u062a.<\/p>\n<p>\u062a\u0631\u06a9\u06cc\u0628\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0642\u0647\u0648\u0647\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u06a9\u0627\u0641\u0626\u06cc\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u0627\u062a \u0645\u062b\u0628\u062a\u06cc \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0628\u0647 \u0645\u063a\u0632 \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0632\u0645\u0627\u0646 \u0622\u0646 \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a \u062a\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u0648 \u062a\u062d\u0635\u06cc\u0644\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0645\u0631\u06a9\u0632 \u0648 \u062f\u0642\u062a \u0628\u0627\u0644\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a. \u06cc\u06a9 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0648\u0638\u0627\u06cc\u0641 \u0634\u0646\u0627\u062e\u062a\u06cc \u06a9\u0645\u06a9 \u06a9\u0646\u062f (K\u00f6ster et al., 2015).<\/p>\n<h3>\u06f4. \u0627\u06cc\u062c\u0627\u062f \u062d\u0633 \u0622\u0631\u0627\u0645\u0634 \u0648 \u0631\u0627\u062d\u062a\u06cc<\/h3>\n<p>\u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u062d\u0633 \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u0646\u0632\u062f\u06cc\u06a9\u06cc \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0642\u0647\u0648\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u062c\u0645\u0639\u200c\u0647\u0627\u06cc \u062f\u0648\u0633\u062a\u0627\u0646\u0647 \u0648 \u062e\u0627\u0646\u0648\u0627\u062f\u06af\u06cc \u0633\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u0627\u062f\u0622\u0648\u0631 \u0644\u062d\u0638\u0627\u062a \u062e\u0648\u0634 \u0648 \u062e\u0627\u0637\u0631\u0627\u062a \u0634\u06cc\u0631\u06cc\u0646 \u0628\u0627\u0634\u062f \u0648 \u0627\u06cc\u0646 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u062b\u0628\u062a \u0631\u0627 \u062f\u0631 \u0627\u0641\u0631\u0627\u062f \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u062f.<\/p>\n<p class=\"\" data-start=\"250\" data-end=\"527\">\u0627\u0633\u062a\u0634\u0645\u0627\u0645 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633\u060c \u0627\u0636\u0637\u0631\u0627\u0628 \u0648 \u0627\u06cc\u062c\u0627\u062f \u062d\u0633 \u0622\u0631\u0627\u0645\u0634 \u062f\u0631 \u0628\u062f\u0646 \u0648 \u0630\u0647\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u062a\u0635\u0648\u0631 \u0631\u0627\u06cc\u062c \u06a9\u0647 \u0642\u0647\u0648\u0647 \u0635\u0631\u0641\u0627\u064b \u0628\u0647 \u062f\u0644\u06cc\u0644 \u06a9\u0627\u0641\u0626\u06cc\u0646 \u0622\u0646 \u0645\u062d\u0631\u06a9 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c <strong data-start=\"425\" data-end=\"458\">\u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u062d\u062a\u06cc \u0628\u062f\u0648\u0646 \u0646\u0648\u0634\u06cc\u062f\u0646 \u0622\u0646<\/strong> \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0648\u062c\u0628 <strong data-start=\"477\" data-end=\"526\">\u062a\u0646\u0638\u06cc\u0645 \u0633\u06cc\u0633\u062a\u0645 \u0639\u0635\u0628\u06cc \u0648 \u062a\u0639\u062f\u06cc\u0644 \u0648\u0627\u06a9\u0646\u0634\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0633\u06cc \u0634\u0648\u062f<\/strong>.<\/p>\n<p class=\"\" data-start=\"1315\" data-end=\"1689\">\u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0628\u0648\u06cc\u0627\u06cc\u06cc \u0648\u0627\u0631\u062f \u0633\u06cc\u0633\u062a\u0645 \u0644\u06cc\u0645\u0628\u06cc\u06a9 \u0645\u063a\u0632\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0622\u0645\u06cc\u06af\u062f\u0627\u0644 (\u0645\u0631\u06a9\u0632 \u067e\u0631\u062f\u0627\u0632\u0634 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0648\u0627\u06a9\u0646\u0634\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0633\u06cc) \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0646\u0627\u062d\u06cc\u0647\u060c \u067e\u0633 \u0627\u0632 \u062f\u0631\u06cc\u0627\u0641\u062a \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0627\u0632 \u0628\u0648\u0647\u0627\u06cc \u062f\u0644\u067e\u0630\u06cc\u0631\u060c \u0645\u0648\u062c\u0628 <strong data-start=\"1498\" data-end=\"1542\">\u06a9\u0627\u0647\u0634 \u062a\u0631\u0634\u062d \u0647\u0648\u0631\u0645\u0648\u0646 \u06a9\u0648\u0631\u062a\u06cc\u0632\u0648\u0644 (\u0647\u0648\u0631\u0645\u0648\u0646 \u0627\u0633\u062a\u0631\u0633)<\/strong> \u0648 \u0641\u0639\u0627\u0644 \u0634\u062f\u0646 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0622\u0631\u0627\u0645\u200c\u0628\u062e\u0634 \u0639\u0635\u0628\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u062d\u062a\u06cc <strong data-start=\"1588\" data-end=\"1613\">\u0641\u0639\u0627\u0644\u200c\u0633\u0627\u0632\u06cc \u067e\u0627\u0631\u0627\u0633\u0645\u067e\u0627\u062a\u06cc\u06a9<\/strong> \u0633\u06cc\u0633\u062a\u0645 \u0639\u0635\u0628\u06cc (\u06a9\u0647 \u0628\u0627 \u0622\u0631\u0627\u0645\u0634 \u0648 \u062a\u0631\u0645\u06cc\u0645 \u0647\u0645\u0631\u0627\u0647 \u0627\u0633\u062a) \u0627\u0632 \u062f\u06cc\u06af\u0631 \u067e\u06cc\u0627\u0645\u062f\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0633\u062a.<\/p>\n<p class=\"\" data-start=\"1737\" data-end=\"2052\">\u062f\u0631 \u0628\u0631\u0631\u0633\u06cc\u200c\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc\u060c \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0639\u0631\u0636 \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631 \u06cc\u0627 \u062e\u0627\u0646\u0647 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0633\u0637\u062d \u0627\u0636\u0637\u0631\u0627\u0628\u060c \u062a\u0646\u0634 \u0648 \u062a\u062d\u0631\u06cc\u06a9\u200c\u067e\u0630\u06cc\u0631\u06cc \u0631\u0648\u0627\u0646\u06cc\u200c\u0634\u0627\u0646 \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a. \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0645\u0634\u0627\u0628\u0647 \u0631\u0627\u06cc\u062d\u0647\u200c\u0647\u0627\u06cc \u0622\u0631\u0627\u0645\u200c\u0628\u062e\u0634 \u0645\u0627\u0646\u0646\u062f \u0627\u0633\u0637\u0648\u062e\u0648\u062f\u0648\u0633 \u06cc\u0627 \u0648\u0627\u0646\u06cc\u0644 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0627 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u06a9\u0647 <strong data-start=\"2001\" data-end=\"2051\">\u062f\u0627\u0631\u0627\u06cc \u0628\u064f\u0639\u062f \u0641\u0631\u0647\u0646\u06af\u06cc\u060c \u062e\u0627\u0637\u0631\u0647\u200c\u0627\u0646\u06af\u06cc\u0632 \u0648 \u0639\u0627\u0637\u0641\u06cc \u0646\u06cc\u0632 \u0647\u0633\u062a<\/strong>.<\/p>\n<p class=\"\" data-start=\"2108\" data-end=\"2462\">\u062f\u0631 \u0641\u0636\u0627\u0647\u0627\u06cc \u067e\u0631\u062a\u0646\u0634\u06cc \u0686\u0648\u0646 \u0641\u0631\u0648\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u060c \u0628\u06cc\u0645\u0627\u0631\u0633\u062a\u0627\u0646\u200c\u0647\u0627\u060c \u0645\u0631\u0627\u06a9\u0632 \u062e\u062f\u0645\u0627\u062a\u06cc \u06cc\u0627 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u067e\u0631 \u0627\u0633\u062a\u0631\u0633 \u06a9\u0627\u0631\u06cc\u060c \u0646\u0635\u0628 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0648\u0646\u062f\u06cc\u0646\u06af \u0642\u0647\u0648\u0647 \u0645\u0627\u0646\u0646\u062f \u0622\u0646\u0686\u0647 \u0628\u0631\u0646\u062f <strong data-start=\"2238\" data-end=\"2246\">\u0645\u062f\u0627\u0645<\/strong> \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0646\u06cc\u0627\u0632 \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc\u060c \u0628\u0627 <strong data-start=\"2295\" data-end=\"2382\">\u067e\u062e\u0634 \u0631\u0627\u06cc\u062d\u0647\u200c\u06cc \u0622\u0631\u0627\u0645\u200c\u0628\u062e\u0634 \u0642\u0647\u0648\u0647 \u062a\u0627\u0632\u0647 \u0622\u0633\u06cc\u0627\u0628\u200c\u0634\u062f\u0647\u060c \u0641\u0636\u0627\u06cc\u06cc \u0645\u0637\u0645\u0626\u0646 \u0648 \u062f\u0644\u067e\u0630\u06cc\u0631 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong>. \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0644\u06a9\u0647 \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0646\u06cc\u0632 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a.<\/p>\n<h4 data-start=\"3287\" data-end=\"3336\"><strong data-start=\"3290\" data-end=\"3336\">\u06f5. \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647<\/strong><\/h4>\n<h4 data-start=\"3287\" data-end=\"3336\"><strong data-start=\"3342\" data-end=\"3385\">\u00a0\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627\u06cc\u062d\u0647\u200c\u0627\u06cc \u0648 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0647 \u0628\u0631\u0646\u062f<\/strong><\/h4>\n<p data-start=\"3387\" data-end=\"3735\">\u0631\u0627\u06cc\u062d\u0647\u200c\u0647\u0627 \u0642\u062f\u0631\u062a \u0634\u06af\u0641\u062a\u200c\u0627\u0646\u06af\u06cc\u0632\u06cc \u062f\u0631 \u0634\u06a9\u0644\u200c\u062f\u0647\u06cc \u0628\u0647 \u0627\u062d\u0633\u0627\u0633\u0627\u062a\u060c \u062e\u0627\u0637\u0631\u0627\u062a \u0648 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0627 \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u062d\u0648\u0632\u0647 <a href=\"https:\/\/fa.wikipedia.org\/wiki\/%D8%B1%D9%81%D8%AA%D8%A7%D8%B1_%D9%85%D8%B5%D8%B1%D9%81%E2%80%8C%DA%A9%D9%86%D9%86%D8%AF%D9%87#:~:text=%D8%B1%D9%81%D8%AA%D8%A7%D8%B1%20%D9%85%D8%B5%D8%B1%D9%81%E2%80%8C%DA%A9%D9%86%D9%86%D8%AF%D9%87%20(%D8%A8%D9%87%20%D8%A7%D9%86%DA%AF%D9%84%DB%8C%D8%B3%DB%8C%3A%20Consumer,%D8%A7%D8%B2%20%D8%A7%DB%8C%D9%86%20%D8%A7%D8%B9%D9%85%D8%A7%D9%84%20%DA%AF%D9%81%D8%AA%D9%87%20%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D8%AF.\" target=\"_blank\" rel=\"noopener\">\u0631\u0648\u0627\u0646\u200c\u0634\u0646\u0627\u0633\u06cc \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647<\/a><span dir=\"rtl\">(Consumer Psychology)<\/span><span style=\"font-size: 1rem;\">\u060c \u0631\u0627\u06cc\u062d\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. <\/span><strong style=\"font-size: 1rem;\" data-start=\"527\" data-end=\"541\">\u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647<\/strong><span style=\"font-size: 1rem;\"> \u0628\u0647\u200c\u0637\u0648\u0631 \u0648\u06cc\u0698\u0647\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u062b\u0631\u06af\u0630\u0627\u0631\u062a\u0631\u06cc\u0646 \u0648 \u0634\u0646\u0627\u062e\u062a\u0647\u200c\u0634\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u06cc\u062d\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a\u060c\u00a0 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648 \u0646\u0642\u0634 \u0645\u062d\u0648\u0631\u06cc \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0627\u062e\u0648\u062f\u0622\u06af\u0627\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n<p class=\"\" data-start=\"3387\" data-end=\"3735\">\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u06cc \u0627\u0632 \u062c\u0645\u0644\u0647 \u062a\u062d\u0642\u06cc\u0642 <strong data-start=\"3416\" data-end=\"3445\">Spangenberg et al. (2006)<\/strong> \u062f\u0631 <em data-start=\"3449\" data-end=\"3471\">Journal of Retailing<\/em> \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0631\u0627\u06cc\u062d\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u0646\u062f\u060c \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u0646 \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f \u0648 \u062d\u062a\u06cc \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u0646\u062f. \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0641\u0636\u0627\u0647\u0627\u06cc \u0645\u062d\u062f\u0648\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 <strong data-start=\"3704\" data-end=\"3723\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062e\u0631\u06cc\u062f<\/strong> \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<p class=\"\" data-start=\"3043\" data-end=\"3379\">\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a <strong data-start=\"3955\" data-end=\"3970\">Rachel Herz<\/strong>\u060c \u0631\u0627\u06cc\u062d\u0647\u200c\u0647\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0644\u06cc\u0645\u0628\u06cc\u06a9 \u0645\u063a\u0632 \u0645\u062a\u0635\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062e\u0627\u0637\u0631\u0627\u062a \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f. \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af\u060c \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u0639\u0627\u0637\u0641\u06cc \u0627\u0633\u062a\u061b \u06cc\u0639\u0646\u06cc \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0627 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0627\u0646\u0633\u0627\u0646\u06cc \u06af\u0631\u0647 \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f. \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0628\u0627 \u0641\u0639\u0627\u0644\u200c\u0633\u0627\u0632\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0644\u0630\u062a \u0648 \u062e\u0627\u0637\u0631\u0647 \u062f\u0631 \u0645\u063a\u0632\u060c <strong data-start=\"3191\" data-end=\"3231\">\u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0639\u0627\u0637\u0641\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong>. \u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0631\u0627\u06cc\u062d\u0647 \u0642\u0647\u0648\u0647 \u0631\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0628\u0647\u200c\u06a9\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc \u0646\u06cc\u0632 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f.<\/p>\n<h3 class=\"\" data-start=\"3602\" data-end=\"3623\"><strong data-start=\"3606\" data-end=\"3623\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc :<\/strong><\/h3>\n<p>\u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0648\u062b\u0631 \u062f\u0631 \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633 \u0639\u0645\u0644 \u06a9\u0646\u062f. \u0627\u0632 \u0622\u0631\u0627\u0645\u0634 \u0628\u062e\u0634\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0646\u0631\u0698\u06cc \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0627\u06cc\u062c\u0627\u062f \u062d\u0633 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u0627\u062a \u0645\u062b\u0628\u062a\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0633\u0644\u0627\u0645\u062a \u0631\u0648\u0627\u0646\u06cc \u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u062f\u0631 \u0647\u0631 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0627\u0633\u062a\u0631\u0633 \u06a9\u0631\u062f\u06cc\u062f\u060c \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0686\u0646\u062f \u0646\u0641\u0633 \u0639\u0645\u06cc\u0642 \u0627\u0632 \u0628\u0648\u06cc \u0642\u0647\u0648\u0647 \u0628\u06a9\u0634\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0622\u0631\u0627\u0645\u0634 \u0628\u0631\u0633\u06cc\u062f.<\/p>\n<p class=\"\" style=\"text-align: center;\" data-start=\"3625\" data-end=\"3954\"><span style=\"color: #33cccc;\">\u0648\u0646\u062f\u06cc\u0646\u06af \u0642\u0647\u0648\u0647 \u062f\u0631 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u062a\u0646\u0647\u0627 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc \u06af\u0631\u0645 \u0646\u06cc\u0633\u062a. <strong data-start=\"3686\" data-end=\"3788\">\u0627\u06cc\u0646 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0631\u06cc\u06a9 \u0630\u0647\u0646\u060c \u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0631\u0633 \u0648 \u0627\u0631\u062a\u0642\u0627\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u062d\u0633\u06cc \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f<\/strong>. <a href=\"https:\/\/mymodaam.com\/mag\/4-%d9%85%d8%b2%db%8c%d8%aa-%d9%88%d8%ac%d9%88%d8%af-%d9%88%d9%86%d8%af%db%8c%d9%86%da%af-%d9%85%d8%a7%d8%b4%db%8c%d9%86-%d9%82%d9%87%d9%88%d9%87-%d8%af%d8%b1-%d8%b4%d8%b1%da%a9%d8%aa%d9%87\/\">\u0628\u0631\u0646\u062f <em data-start=\"3795\" data-end=\"3801\">\u0645\u062f\u0627\u0645<\/em> <\/a>\u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627\u06cc\u062d\u0647\u060c \u0637\u0631\u0627\u062d\u06cc \u062d\u0633\u06cc \u0648 \u0633\u0627\u062f\u06af\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0639\u0627\u0645\u0644 \u0645\u0624\u062b\u0631 \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0639\u0645\u0644 \u06a9\u0646\u062f\u2014\u062d\u062a\u06cc \u067e\u06cc\u0634 \u0627\u0632 \u0622\u0646\u200c\u06a9\u0647 \u0641\u0646\u062c\u0627\u0646\u06cc \u0646\u0648\u0634\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/span><\/p>\n<blockquote data-start=\"1141\" data-end=\"1342\">\n<p class=\"\" data-start=\"1143\" data-end=\"1342\">\n<\/blockquote>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0647 \u0627\u06af\u0631 \u062a\u0627 \u0628\u0647 \u062d\u0627\u0644 \u0648\u0627\u0631\u062f \u06a9\u0627\u0641\u06cc\u200c\u0634\u0627\u067e\u06cc \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0628\u062f\u0648\u0646 \u0646\u0648\u0634\u06cc\u062f\u0646 \u062d\u062a\u06cc \u06cc\u06a9 \u0641\u0646\u062c\u0627\u0646 \u0642\u0647\u0648\u0647\u060c \u062d\u0633 \u0622\u0631\u0627\u0645\u0634\u060c \u062a\u0645\u0631\u06a9\u0632 \u06cc\u0627 \u0627\u0646\u0631\u0698\u06cc [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast 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